Welcome to the Opt-in Email Marketing Resource Center.

Here at the Opt In Email Marketing Resource Center we have information on the opt-in email marketing industry, tips for creating and managing an email marketing campaign, reviews of email list management software, information on blacklists, and the latest news in the fight against spam.

Recent Articles:

Use Multi-Part Format in Email Marketing Newsletters

It is very important to use multi-part email formatting when you are composing and sending your email marketing newsletters.  There are several benefits, but the number one (1) reason to use a multi-part email format is to reduce the instances of your email being flagged as spam.
If you are sending a plain text-only email and [...]

Campaign Email Marketing

Email marketing campaigns can be a huge undertaking if too much thought is given to every element. The best way to start any email campaign is to take it one step at a time and focus on the steps needed to get the next level without burning out on all the what-ifs and how-abouts. Stay focused!

Email Internet Marketing Web Site

A successful email Internet marketing site web can be beneficial to your company in many ways. If you are an email internet marketing company that relies on spreading your products via the internet, then an internet marketing site web is an essential for your success. Whether if you gauge your success on customer size, order volume, or overall revenue, a well-placed and maintained email Internet marketing site web can help you reach these goals.

Email List Management Services

Email list management services are an essential part of any company’s business plan and overall performance. Why are email list management services so important? Because these are the services that allow you to sort, view, and manage the most vital part of your consumer information: their contacts.

Email Marketing Campaign Software

Email marketing campaign software can be an invaluable asset in producing efficient and effective online marketing campaigns. There are several options available with features that should be considered carefully and chosen on the basis of what will work for your particular situation.

All About Blacklists

Learn about the major blacklists, how sites get on blacklists, and how to check to see if your web site is on one.

Effective Use of Email Marketing Personalization

When done correctly, personalization can be a powerful way to reinforce the bond between your brand and your customer. However, poorly personalized messages can just as quickly sever that connection that you have worked so hard to establish. This article describes some of the techniques for using personalization in an effective way.

Example of a Bad Email ‘Newsletter’

View this example of email marketing done incorrectly and learn what can be done to do it right.

B2B Email Marketing Rules

These ten rules are a must read for you *before* you click ‘Send’ on your next business to business campaign.

Combining Email Marketing with Web Marketing

For the acquisition of a new prospect, email marketing may not be the most ideal method due to the proliferation of unwanted offers. So how do you get these “hand-raisers” to give you the permission to market to them in the first place? Here are some online marketing techniques that combine well with email marketing.



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