How to Send Newsletters by Email

Newsletters are meant to build long-term relationships with existing clients and keep your leads warm, so you’ll want to keep your newsletters informative and straightforward. When you want to send an email newsletter, here are some tips for sending out a must-read newsletter. Set a goal for yourself – what you say in your newsletter [...]

Newsletters are meant to build long-term relationships with existing clients and keep your leads warm, so you’ll want to keep your newsletters informative and straightforward. When you want to send an email newsletter, here are some tips for sending out a must-read newsletter.
Set a goal for yourself – what you say in your newsletter can either make you a familiar face in the neighborhood or the “go-to” expert, so choose your path wisely. If you choose to be an expert, you’ll need to set time aside to answer several incoming questions as well as have an informative newsletter nearly each month; by going this route, you will lose a lot of well-needed time from your business just to answer questions, but you will in-turn gain more customers through word of mouth advertisements.
When you write your newsletter, keep a single personality and start with a subject line. You want your reader to read the newsletter as you wrote it, not as some computer or agency wrote it. A consistent tone that speaks to the reader will get your newsletter read; keep your words small, but have the tone fun and casual. Also, don’t make the subject line something bland, keep it up-beat with something eye-catching in under 50 characters.
One of the simplest, but most important details: address your reader. A simple “Hello, Joe!” will make your newsletter feel more personalized and give your customers a sense of being. Make your information in each newsletter valuable to all readers. If you promise useful information, and just send out bland facts about what has happened, your users will soon be unsubscribing; put your most important information first, most readers will not read the entire newsletter!
Once you have written a well-informed and educational newsletter, it’s time to send out that bad boy and get your customers’ attention. Open a fresh email and insert the newsletter as an html or as an attachment and send the newsletter to small batches of customers at a time to prevent overloading your system – sending more than 1 newsletter in a short time-span will not win over fans. If you have a hard time managing your contact list and sending out a newsletter is too time consuming for your work hours, you can also send your newsletter out through an email marketing company. There are different companies on the market that offer free trials and they can discuss options with you if you feel their service is needed in the future.

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