How to Create an Email Newsletter

If you own a business and need to stay in touch with your customers in a low-cost, yet effective method, you should begin to use email newsletters. There are no mailing and printing costs, and is delivered to your customers in a timely manner with no worry about post office handling. Keep your customers and [...]

If you own a business and need to stay in touch with your customers in a low-cost, yet effective method, you should begin to use email newsletters. There are no mailing and printing costs, and is delivered to your customers in a timely manner with no worry about post office handling. Keep your customers and gain access to finding new customers by using email newsletters to send out event announcements, information on upcoming new products or services, and special discounts.
Newsletters are easy enough to make on your own with Microsoft Office and can be completed in 4 simple steps: develop your mailing list, set up your newsletter template, complete your email newsletter and send your newsletter.
When you develop your mailing list, you want to gather addresses from your customers and potential customers that visit your website or store. Give all your customers a customer information form so they have the option to join your newsletter. Once you have their information, add their information to a database on Access, Excel, or Outlook Distribution List. If any of your customers left the email address blank, it wouldn’t hurt to give them a call and ask if they would like to be added to the newsletter list, if not, just follow their wishes. Once you have your list of customers, proofread your list and look for and eliminate any duplicates and typos.
Now you get to have some fun with your computer and get to design and set up your newsletter template. If you want to save time, the easiest way to make a newsletter is to download or open an existing email newsletter template. These templates comes in varying colors, designs and formats and are made to accommodate everyones’ needs. You can customize these templates to suit your business more efficiently and become more appealing. If you want a completely unique design and understand how to use Office’s features, you can design your own personalized template. Bold font and bright colors will help gather the readers’ attention, but you won’t want to use more than 3 colors or fonts as it will become confusing and not look professional. Now save your template design as it’s own file and prepare for the hard work.
You will now be adding content to your email newsletter. You should include introductions, recent awards, specials and discounts, new products and services and ways to take advantage of your products and services. You want to capture their interest and lure in new readers so keep the newsletter straightforward and prevent yourself from veering off the main course. Add graphics, pictures and captions to break up text and create visual interest. Keep everything related to your topic and bring your home life into your business – your dog or children may be cute, but they are distracting to readers. Add your contact information in more than one location, customers won’t take the time to hunt for it. Use web links and link to email addresses to make contact easier for the reader. Once you have completed your email newsletter, proofread your work, spell check your work and have someone else proofread to check for mistakes you might have missed and save your work as a new file to save your template. Now send the mock-up to yourself and a friend or coworker to check for any inconsistencies in the template itself.
With all your hard work complete, you can now send your newsletter! You can send the newsletter using an Outlook distribution list for ease, or send the newsletter using a list of addresses from your Excel or Access database. Simply attach your newsletter file, insert the addresses and send away to your loyal customers and thank them for taking the time to sign up and read your newsletter.

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