Bulk e-mail marketing

Bulk email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience in large sums. Many forms of bulk email marketing actually wind up in the spam folder of several receivers. Bulk email marketing is a great form of communication when you [...]

Bulk email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience in large sums. Many forms of bulk email marketing actually wind up in the spam folder of several receivers. Bulk email marketing is a great form of communication when you need to enhance the relationship of the merchant with its current or previous customers and to encourage customer loyalty and repeat business. Bulk email marketing is also great for adding advertisements to emails sent by other companies to their customers.
Some advantages to using bulk email marketing are:

  • email is paper-free and over half of internet users check or send email on a typical day
  • advertisers can generate repeat business with affordability and automatically
  • the time for an email to reach it’s target is within seconds as compared to regular mail that can take up to a week

Several companies use bulk email marketing to communicate with their customers, while even more companies send unsolicited bulk email (spam). When you send bulk email marketing to your customers, you need your customers to approve the email so it won’t end up in their spam folder. Customers are very appreciative when they have the option to sign up for these emails rather than just automatically be signed up.

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